NKD SKN is a skincare line from the UK that specializes in self-tanning products. Despite having high-quality, organic and cruelty-free ingredients, their current branding and packaging is unsophisticated and lacks hierarchy and clarity. For this project, I designed a new logo for NKD SKN as well as new forms and graphic applications for their products. My vision for the brand is for them to become the go-to tanning products for all people who are new to tanning and are looking for a no-frills brand with sophisticated design and smart packaging.
Instructor: Ania Borysiewicz / ArtCenter