Murad Ecommerce Digital Design

Background

As a Digital Designer at Murad, I was responsible for ideating and designing still and animated creatives for digital and e-commerce campaigns, including site banners, landing pages, emails, paid media, and organic social content. I also supported the art director with conceptualizing new art directions for each new product launch and evaluating opportunities to explore new channels. The biggest challenge for my role was to communicate Murad’s brand story cohesively while also creating a unique consumer experience for each digital touch point.

Role: Email design, social media, motion graphics, web design, photo retouching

Design Tools: Photoshop, Sketch, After Effects, Illustrator