View High-Fidelity Prototype
Problem/Opportunity
Freeplay is a mobile gaming rewards app with a novel approach to the play-to-earn model that redefines the mobile gaming experience. Freeplay allows users to earn points by simply downloading and playing their favorite games, and redeem those points for in-game purchases without ever having to spend a dime, creating a closed system.
In the current mobile-gaming landscape, 95% of gamers are economical individuals who do not spend any money on in-app purchases, but as a result, they are often limited by the level of achievement they can reach compared to paying players. This project addresses the unique opportunity to enhancing the gaming experience of this vast community of non-paying mobile gamers.
“Mobile gaming is an industry where $22b out of $50b comes from 5% of players. Mobile developers need to spend more time thinking about how to drive value for the other 95% of players.”
Project Scope
Design an MVP prototype that allows the user to:
Browse a library of games to install and play
View a specific game’s details and rewards chart indicating all of its possible rewards
Track the points they’ve earned through a points history page
Browse a marketplace of rewards that they can redeem with their points
Redeem rewards in the form of coupon codes to spend on in-game purchases
View a history of their past redemptions
View their profile
